Vision
To be the most preferred Rural Bank
Mission
To reduce poverty in the catchment area of SRB PLC by delivering efficient banking service to SMEs through a team of well-trained, motivated and accountable workforce, and creating maximum value for stakeholder’s
- Corporate Objectives
Raising Capital. Raising Standards.
- To increase share capital from GH¢ 1.2M to GH¢ 3M by 2028
- To retain our active customer base (33,000) and increase it to (40,000) by 2028
- To meet all regulatory benchmark with focus on cost to income ratio, NPL, Pass Due, and PPE to shareholder's net worth ratio
- To progressively apply technology to enhanced efficiency, productivity, and accountability.
- To progressively apply technology to enhanced efficiency, productivity, and accountability.
- To increase year – on – year deposit and profit before tax by 20%
- Our Core Values
The Customer Is King
Our Board, management, staff, and agents build and drive personal and corporate trust by strictly keeping our policies and promises within the confines of sound corporate governance standards and applicable laws of Ghana. We are dependable by upholding high standards of fairness, judiciousness/prudence, confidentiality, and accountability as we pursue our corporate vision, mission, strategy, and policies. When we make mistakes, we own up and learn from them.
We are a caring rural bank. We stay true to our fiduciary duties by acting, at all times and places, in the best interest of our cherished customers, shareholders, staff, and the community.
This is our hallmark. The customer is the most cherished and reason SRB PLC exists and thrives. We are a customer-centered rural bank which delivers the most relevant, convenient, and competitive banking products/services to meet customer needs. We are ultra-sensitive and adaptable to changing customer preferences through a team of well-trained, motivated, and accountable workforce who strive, in good faith, to be outstanding and exceptional in serving the customer.
Innovativeness is key to staying afloat in a highly competitive banking industry because it enhances value and efficiency. We are noted for systematically developing and marketing breakthrough banking products/services that optimize our core business. We are committed to driving viable innovations that potentially enhance customer satisfaction and retention within evolving technology, socio-economic, and regulatory landscape.
We are a value-based and mission-driven rural bank, working with and through teams. We recognize that each team member is unique in terms of their expertise and experiences, yet we strive to work well together as a unit to deliver our mission.